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Read the case studyVideo Production · InnoTech
Product Launch Video
A launch film explaining a product that could not be filmed convincingly — solved with 3D animation and a hook built for the scroll.
- Industry
- Consumer technology
- Delivered
- 2025
- Duration
- 7 weeks
What changed
3s
Hook tested and rebuilt
6
Platform-ready cutdowns
4K
Master delivery resolution
The challenge
InnoTech's product does its most interesting work internally, where a camera cannot follow. Previous attempts to film it produced footage of a person holding an unremarkable object.
The film also had to work in radically different contexts: a keynote screen, a homepage hero, and a vertical social feed where it had roughly three seconds to earn attention.
Project at a glance
- Client
- InnoTech
- Industry & year
- Consumer technology · 2025
- Duration
- 7 weeks
Services involved
Tech & tags
- 3D Animation
- Motion
- Voice-over
What we did
The Approach
Four workstreams, run in the order that let each one de-risk the next.
Hook-first scripting
We wrote the opening three seconds before anything else, then built the rest of the narrative to justify the promise it makes.
3D product animation
A modelled cutaway showing the internal mechanism in motion — the sequence that made the product legible in about four seconds.
Brand-native motion graphics
Typography, transitions, and data visualisation built from InnoTech's existing identity rather than generic template motion.
Multi-format delivery
Landscape master, vertical and square cutdowns, a fifteen-second teaser, and a captioned silent-legible version.
The result
What Changed
The 3D cutaway did the heavy lifting — it explained in four seconds what the previous live-action attempt had failed to explain in ninety.
Because cutdowns were planned into the shoot rather than salvaged afterwards, the social versions kept the pacing of the master instead of feeling like offcuts.
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