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Read the case studyGraphic Design · EcoEnergy Ltd.
Blue Energy Brand Identity
A complete identity system for a renewable energy company competing against incumbents with far larger marketing budgets.
- Industry
- Renewable energy
- Delivered
- 2024
- Duration
- 9 weeks
What changed
3→1
Logo versions in circulation
AA
Contrast across all pairings
40+
Templated brand assets
The challenge
EcoEnergy was pitching for commercial contracts against national utilities. Their existing identity had been assembled ad hoc over five years — three versions of the logo were in circulation, and proposals looked visibly less established than the competition's.
The brief was credibility. The work had to make a fifteen-person company look like a safe procurement decision without pretending to be something it was not.
Project at a glance
- Client
- EcoEnergy Ltd.
- Industry & year
- Renewable energy · 2024
- Duration
- 9 weeks
Services involved
Tech & tags
- Branding
- Logo
- Guidelines
What we did
The Approach
Four workstreams, run in the order that let each one de-risk the next.
Positioning workshop
Two sessions with the leadership team to find the honest differentiator — speed and technical depth, not scale — and build the identity around that instead of borrowed utility-company language.
Logo system
A primary lockup with responsive variants tested from favicon to site hoarding, replacing the three competing versions in circulation.
Accessible palette & type scale
A colour system with every text pairing meeting AA contrast, and a type scale that held up in dense technical proposals as well as on signage.
Guidelines & collateral
A practical guidelines document plus tender templates, site signage, and vehicle livery — the touchpoints that decide whether a brand reads as consistent.
The result
What Changed
EcoEnergy's tender documents stopped being the visibly weakest submission in the room. The sales team reported that the first objection in meetings shifted away from company size.
Because the system was documented and templated, their internal team now produces most collateral themselves — the identity holds together without design supervision.
Free consultation
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