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Read the case studySEO Services · ShopMart
E-commerce SEO Success
A technical rebuild of an e-commerce catalogue's search foundation, followed by content targeting the queries that actually convert.
- Industry
- E-commerce retail
- Delivered
- 2025
- Duration
- 8 months
What changed
400%
Organic traffic increase
2x
Organic conversion rate
-82%
Crawlable URL bloat
The challenge
ShopMart's storefront was generating tens of thousands of crawlable URLs from filter and sort combinations. Google was spending its crawl budget on near-identical faceted pages while genuine category pages went unindexed for weeks.
The content that did rank targeted broad informational queries with impressive traffic numbers and almost no revenue attached to them.
Project at a glance
- Client
- ShopMart
- Industry & year
- E-commerce retail · 2025
- Duration
- 8 months
Services involved
Tech & tags
- Technical SEO
- E-commerce
- Analytics
What we did
The Approach
Four workstreams, run in the order that let each one de-risk the next.
Crawl budget recovery
Canonical rules, parameter handling, and selective noindexing cut the crawlable surface dramatically so real pages got attention.
Core Web Vitals rebuild
Image delivery, render-blocking scripts, and layout shift addressed on the templates that carried the most commercial traffic.
Commercial intent mapping
Every target keyword reclassified by buying stage, and the content plan rebuilt around the terms with revenue behind them.
Product schema at scale
Product, review, and breadcrumb structured data templated across the catalogue, earning rich results on commercial listings.
The result
What Changed
Cutting the crawlable surface produced results before a single new article was published — category pages that had waited weeks for indexing started appearing within days.
The content shift mattered more than the traffic headline: organic sessions roughly quintupled while converting at twice the previous rate, which is where the revenue actually came from.
“I've seen a significant improvement in our team's productivity since we started using this service. Game-changing results!”
Emily Davis
Marketing Specialist, GrowthCorp
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